A week after filing for protection under U.S. Bankruptcy laws, Chrysler announced its new corporate ad campaign for U.S. and overseas markets today. The message: Chrysler is still in business. The new effort will highlight the range of current and future vehicles in the company’s portfolio. It will also tout its rebirth as a global car company per its alliance with Italian carmaker Fiat.
The new ads will begin appearing on prime-time television on May 11. A company rep declined to say how much the company was spending on the campaign.

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